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Klient powinien w każdej chwili widzieć, co kupuje, ile zapłaci i jaki jest kolejny krok. Gdy koszty albo wymagania pojawiają się dopiero na końcu, rośnie ryzyko porzucenia zakupu.
Lista kontroli przed publikacją
podsumowanie produktu, wariantu, ilości i ceny jest widoczne,
koszt oraz termin dostawy są jasne,
formularz prosi wyłącznie o dane potrzebne do realizacji,
metody płatności są rozpoznawalne i działają na telefonie,
regulamin, zwroty i kontakt można znaleźć bez opuszczania procesu.
Testuj jak nowy klient
Wykonaj zamówienie na telefonie w prywatnym oknie przeglądarki. Sprawdź kupon, błędny kod pocztowy, brak produktu i przerwanie płatności. To sytuacje, w których komunikat systemu jest ważniejszy niż idealny projekt graficzny.
Najpierw usuń przeszkody
Nie zaczynaj od agresywnych pop-upów i odliczania czasu. Najpierw popraw podstawy: szybkość, czytelny koszyk, proste pola oraz zaufane płatności. Dopiero potem sprawdzaj dodatkowe mechanizmy sprzedażowe.
Najczęstsze pytania
Czy trzeba wymagać konta przy zakupie?
Zwykle warto udostępnić zakup bez zakładania konta, a stworzenie konta zaproponować po zamówieniu.
Kiedy pokazać koszt dostawy?
Jak najwcześniej. Klient powinien poznać dostępne metody i koszt zanim poświęci czas na długi formularz.