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Gdy zapytania trafiają wyłącznie na e-mail jednej osoby, łatwo je przeoczyć podczas urlopu lub natłoku pracy. Integracja formularza z CRM pozwala nadać kontaktowi właściciela, status i termin odpowiedzi.
Zaprojektuj formularz pod proces sprzedaży
Ustal, jakie dane są niezbędne na start: imię, firma, e-mail, telefon i temat kontaktu. Dodaj zgodę lub informację o prywatności zgodnie z procesem firmy. Następnie zdecyduj, kto otrzymuje zgłoszenie i co ma wydarzyć się dalej.
Oznaczaj źródła
Warto przekazać do CRM informację, czy klient przyszedł z Google, reklamy, kampanii lub konkretnej podstrony. Nie po to, by śledzić każdą osobę, ale by wiedzieć, które działania marketingowe tworzą wartościowe rozmowy.
Przetestuj całą ścieżkę
Wyślij testowy formularz, sprawdź rekord w CRM, przypisanie właściciela i automatyczną odpowiedź dla klienta. Potem zapytaj zespół, czy statusy są zrozumiałe. Techniczna integracja ma sens tylko wtedy, gdy wspiera codzienną pracę.
Najczęstsze pytania
Jakie dane powinien zbierać formularz?
Tylko dane potrzebne do pierwszego kontaktu i przygotowania odpowiedzi. Długi formularz warto stosować tylko, gdy informacje są konieczne do wyceny.
Czy CRM zastępuje e-mail?
Nie musi. CRM porządkuje leady i proces, ale e-mail nadal może być kanałem komunikacji z klientem.