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Reklama składa obietnicę, strona musi ją potwierdzić
Po kliknięciu użytkownik powinien od razu znaleźć ofertę, której dotyczył komunikat reklamowy. Gdy trafia na ogólną stronę główną, musi szukać dalej i częściej rezygnuje.
Jak budujemy landing page?
Zaczynamy od odbiorcy, oferty i jednego celu. Potem układamy argumenty, dowody zaufania, pytania oraz CTA. Formularz zbiera tylko potrzebne dane, a cała ścieżka jest mierzona i testowana na telefonie.
Co dzieje się po publikacji?
Sprawdzamy, czy zapytania trafiają do właściwej osoby i czy analityka rejestruje ważne działania. Następnie można poprawiać nagłówek, kolejność sekcji albo formularz w oparciu o dane, nie intuicję.
Nie potrzebujesz gotowego briefu
Wystarczy, że znasz produkt, odbiorcę i cel kampanii. Pomagamy przełożyć to na stronę, która wspiera sprzedaż zamiast jedynie wyglądać dobrze.
Najczęstsze pytania
Czy jedna kampania potrzebuje osobnego landing page?
Jeśli reklama promuje konkretną usługę lub ofertę, dedykowana strona zwykle ułatwia zachowanie spójnego przekazu.
Jak mierzyć skuteczność landing page?
Przez mierzenie wartościowych działań: wysłanych formularzy, rozmów, rezerwacji lub zakupów — nie tylko samych odwiedzin.