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Rebranding strony to nie tylko nowy znak lub paleta kolorów. To okazja, żeby uporządkować ofertę, język marki i drogę do kontaktu. Zaczynamy od tego, co firma chce komunikować dziś, a nie od odtwarzania starego układu w nowej estetyce.
Co analizujemy przed zmianą?
Sprawdzamy ważne strony, ruch organiczny, materiały sprzedażowe i najczęstsze pytania klientów. Dzięki temu można zachować elementy, które pracują, a poprawić te, które stały się nieaktualne.
Jedna spójna decyzja
Nowy język, zdjęcia, kolory i CTA powinny opowiadać tę samą historię. Jeżeli marka stawia na eksperckość, treść musi dawać konkret. Jeżeli liczy się szybkość, oferta i kontakt nie mogą być ukryte głęboko w menu.
Publikacja z planem
Przed uruchomieniem testujemy przekierowania i formularze, a po starcie monitorujemy ruch. To pozwala potraktować rebranding jako rozwój biznesu, nie ryzyko techniczne.
Najczęstsze pytania
Czy rebranding oznacza start od zera?
Nie. Warto zachować wartościowe treści, rozpoznawalne elementy marki i ważne adresy, a zmieniać to, co nie wspiera obecnych celów.
Jak nie stracić ruchu z Google?
Trzeba przygotować mapę adresów, przekierowania i zadbać o zachowanie tematycznie wartościowych treści.