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Realizacja ma odpowiedzieć na pytanie „czy poradzicie sobie z moim problemem?”
Logo klienta lub ładny zrzut ekranu to za mało. Potencjalny klient chce zrozumieć punkt wyjścia, zakres pracy i efekt. Dobrze opisane case study pozwala mu rozpoznać własną sytuację.
Prosty układ opisu projektu
krótko przedstaw klienta i jego kontekst,
nazwij problem lub cel projektu,
opisz najważniejsze decyzje i zakres wdrożenia,
pokaż efekt: wynik, usprawnienie lub gotowe rozwiązanie,
dodaj materiały wizualne oraz link, jeśli można go udostępnić.
Nie publikuj poufnych informacji
Ustal z klientem, co można opisać i pokazać. Jeżeli wynik jest objęty poufnością, opowiedz o metodzie pracy bez ujawniania wrażliwych danych. Wiarygodność rośnie także wtedy, gdy marka potrafi chronić informacje swoich klientów.
Łącz realizacje z ofertą
Na końcu case study zaproponuj powiązaną usługę albo rozmowę. To naturalny moment, by pokazać kolejny krok osobie, która właśnie przeczytała dowód Twoich kompetencji.
Najczęstsze pytania
Czy case study musi zawierać dokładne wyniki liczbowe?
Nie zawsze. Jeśli nie można ujawnić liczb, opisz zmianę procesu, zakres projektu i konkretny efekt dla klienta.
Ile realizacji pokazać?
Lepiej pokazać kilka dobrze opisanych projektów związanych z ofertą niż dużą galerię bez kontekstu.