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Przebudowa ma sens, gdy obecna strona jest trudna w obsłudze na telefonie, nie komunikuje oferty albo nie wspiera sprzedaży. Samo odświeżenie kolorów nie rozwiąże problemu, jeśli użytkownik nadal nie wie, co firma robi i jak się skontaktować.
Audyt przed projektowaniem
Najpierw spisz najważniejsze adresy, strony z ruchem organicznym, formularze, integracje i pliki do pobrania. Przejrzyj pytania od klientów oraz dane z analityki. To źródło lepszych decyzji niż projektowanie wyłącznie na podstawie trendów.
Plan bezpiecznego wdrożenia
przygotuj nową strukturę i mapę starych adresów,
zachowaj albo zaktualizuj wartościowe treści,
ustaw przekierowania 301 dla zmienianych URL-i,
sprawdź formularze, indeksowanie, szybkość i wersję mobilną,
po publikacji monitoruj błędy 404 oraz ruch na kluczowych stronach.
Redesign jest okazją do uproszczenia
Nie przenoś automatycznie każdego starego bloku. Usuń przestarzałe usługi, połącz powtarzające się podstrony i napisz ofertę językiem klienta. Dobra przebudowa ma ułatwić wybór, nie tylko zmienić estetykę.
Najczęstsze pytania
Czy redesign zawsze oznacza zmianę CMS?
Nie. Część projektów wymaga tylko poprawy struktury, treści i wyglądu. Technologię zmieniaj wtedy, gdy obecna ogranicza rozwój lub bezpieczeństwo.
Czy stare adresy trzeba zachować?
Ważne adresy warto zachować albo przekierować 301 na najbliższą, odpowiadającą treść nowej strony.