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W sklepie klient nie może dotknąć produktu ani zadać pytania sprzedawcy od razu. Dobre zdjęcia pokazują materiał, proporcję, kolor, detale i sposób użycia. Dzięki temu opis nie musi odpowiadać na wszystko sam.
Ujęcia, których nie warto pomijać
czysty widok produktu na jasnym, spójnym tle,
zbliżenie na istotny detal lub fakturę,
kadr pokazujący skalę,
produkt w użyciu, gdy kontekst ma znaczenie,
osobne zdjęcia istotnych wariantów.
Nazwy i opisy obrazów
Nazwij plik zgodnie z produktem, zamiast zostawiać nazwę aparatu. Tekst alternatywny powinien opisywać to, co jest widoczne i ważne dla wyboru. Nie powtarzaj w nim na siłę wielu fraz kluczowych — przydatność jest ważniejsza.
Jakość bez ciężkiej strony
Zdjęcie może być ostre, ale nie musi mieć kilku megabajtów. Eksportuj obrazy do odpowiedniego rozmiaru, kompresuj je i sprawdzaj, jak produkt ładuje się w sieci komórkowej. Szybki sklep daje użytkownikowi więcej czasu na podjęcie decyzji.
Najczęstsze pytania
Ile zdjęć powinien mieć produkt?
Tyle, ile potrzeba do zrozumienia produktu. Zwykle przydaje się widok główny, detal, skala lub użycie oraz każdy ważny wariant.
Czy zdjęcia wpływają na szybkość strony?
Tak. Należy je odpowiednio skompresować, używać nowoczesnych formatów i nie przesyłać większych plików niż wymagane przez widok.