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Potencjalny klient często odwiedza stronę kilka razy, porównuje dostawców i przekazuje link dalej w zespole. Dlatego projekt musi dawać materiał do podjęcia rozmowy: konkretną ofertę, sposób pracy i dowody, że firma rozumie problem.
Elementy budujące wiarygodność
osobne strony najważniejszych usług lub rozwiązań,
realizacje opisujące kontekst i efekt,
jasny proces współpracy,
zespół, kompetencje oraz dane kontaktowe,
materiały eksperckie odpowiadające na pytania przed zakupem.
Kontakt bez presji
Nie każdy odwiedzający jest gotowy na rozmowę tego samego dnia. Dlatego oprócz formularza warto oferować materiały, realizacje i możliwość powrotu do konkretnej oferty. Gdy klient będzie gotowy, powinien łatwo znaleźć właściwą osobę.
Od czego zacząć?
Przygotuj ofertę, przykłady projektów i listę pytań, które padają na spotkaniach handlowych. Na tej podstawie budujemy stronę, która realnie pomaga w sprzedaży B2B.
Najczęstsze pytania
Czym różni się strona B2B od prostego landing page?
W B2B decyzja często trwa dłużej, dlatego strona powinna wspierać research: wyjaśniać zakres, proces, dowody i kolejne kroki.
Czy cennik jest konieczny?
Nie zawsze. Jeśli usługa jest indywidualnie wyceniana, można jasno opisać zakres i sposób przygotowania oferty.